Skincare brand Skin Authority has launched a new Men’s Collection to capture the growing male grooming market.
The Clean Skin Care approach features four products, including a daily wash, anti-ageing shave serum, hydrating sunscreen and reviving eye brightener.
“Our male clients look for two key benefits from skincare: visible results and simplicity,” said Skin Authority CEO and co-founder Celeste Hilling. “In most cases, they seldom feel they get both. Skin Authority designed our Men’s Collection to provide quick changes he can see with minimal steps.”
The line is made without the use of added fragrance, dyes, parabens or microbeads, but still designed to be “powerful and man-friendly,” said Hilling.
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